Flavourings
Also known as: Flavorings, flavor compounds, natural flavors, artificial flavors, Flavourings
Overview
Flavourings are a diverse category of chemical compounds or mixtures added to foods and dietary supplements to enhance or modify taste and smell. They can be derived from natural sources, such as plants (e.g., vanilla, cinnamon), or synthesized artificially. Their primary role is to improve the palatability of products, mask unpleasant tastes (common in many supplements), and increase consumer acceptance, which can significantly impact compliance, especially for individuals with altered taste perception. While extensive research exists on their sensory effects and safety, high-quality clinical trials specifically on the direct health benefits of flavor compounds themselves are limited. They are generally recognized as safe (GRAS) at typical dietary levels, but their chemical nature can vary widely, influencing their volatility and the specific sensations they evoke.
Benefits
The primary benefit of flavourings in supplements is to enhance sensory appeal, thereby improving compliance and intake, particularly in populations experiencing taste alterations, such as cancer patients undergoing treatment. Research indicates that specific flavourings, like those providing warming or cooling sensations, can significantly improve the liking of oral nutritional supplements in these groups. Beyond sensory enhancement, some natural flavor compounds, such as vanillin and cinnamaldehyde, have demonstrated antioxidant and anti-inflammatory properties in in vitro and animal models. However, robust human evidence for these direct health benefits is currently limited and inconsistent. There is also potential for certain flavor compounds, like capsaicin, to modulate appetite and food intake, with studies suggesting a reduction in calorie intake. While sensory effects are immediate, any potential bioactive effects depend on the compound's stability and bioavailability, which are often low.
How it works
Flavour compounds exert their effects by interacting with various sensory receptors in the body. They bind to taste receptors on the tongue, olfactory receptors in the nasal cavity, and trigeminal nerve endings, which are responsible for sensations like warming (e.g., capsaicin) or cooling. This interaction generates the complex sensory perceptions of taste and smell. Biologically, this sensory stimulation can influence appetite regulation and digestive secretions. At a molecular level, some flavor compounds, particularly certain phenolic compounds, are known to interact with antioxidant pathways. For instance, capsaicin activates the TRPV1 receptor. However, the systemic effects of many flavor compounds are limited due to rapid metabolism and excretion, which impacts their bioavailability and potential for widespread biological activity.
Side effects
Flavourings are generally recognized as safe (GRAS) when consumed at typical dietary levels. Adverse effects are rare but can include allergic reactions or irritation in sensitive individuals, depending on the specific compound. There are no specific contraindications, though hypersensitivity to certain flavor compounds is possible. While some synthetic adulterants or contaminants in supplements have been linked to potential genotoxicity or carcinogenicity, these issues are not typically associated with flavorings themselves when used appropriately. Documented drug interactions are minimal, but caution is advised with high doses of bioactive flavor compounds. For special populations, such as patients with sensory alterations, tailored flavorings can be beneficial, and no major safety concerns have been identified in these groups. The safety profile largely depends on the specific chemical composition and the dosage used, with regulatory limits in place to ensure consumer safety.
Dosage
Establishing a minimum effective dose for health benefits of flavourings is challenging, as their primary role is sensory enhancement, which depends on concentration and formulation. Optimal dosage ranges are typically determined by palatability, usually involving low milligram levels in supplements. Regulatory bodies set maximum safe doses for individual flavor compounds, and exceeding these limits may pose risks. The sensory effects of flavourings are immediate upon ingestion. Form-specific recommendations suggest that advanced delivery methods like microencapsulation or nanoemulsions could improve the stability and delivery of bioactive flavor compounds, potentially enhancing their efficacy. The food matrix and overall formulation of a supplement can also influence the absorption and bioavailability of these compounds. Generally, no specific cofactors are required for flavourings to exert their sensory or potential bioactive effects.
FAQs
Are flavorings safe in supplements?
Yes, when used within established regulatory limits, flavorings are generally considered safe and play a crucial role in improving the acceptability of supplements.
Do flavorings provide health benefits beyond taste?
Some natural flavor compounds show potential antioxidant and anti-inflammatory effects in preclinical studies, but robust human evidence for direct health benefits is currently limited.
Can flavorings help with taste alterations?
Yes, specially designed flavorings can significantly improve the liking and intake of supplements for individuals experiencing taste and smell changes, such as cancer patients.
How quickly do flavorings work?
The sensory effects of flavorings, such as taste and aroma enhancement, are immediate upon consumption.
Research Sources
- https://pmc.ncbi.nlm.nih.gov/articles/PMC8410716/ – This observational study in cancer patients found that flavourings, particularly those with warming and cooling sensations, were rated as 'just right' by a significant portion of patients, improving the liking of oral nutritional supplements despite taste alterations. The study highlights the sensory impact of flavourings in a vulnerable population.
- https://pmc.ncbi.nlm.nih.gov/articles/PMC12082435/ – This comprehensive review discusses the health effects of natural flavor compounds like vanillin and cinnamaldehyde, noting their antioxidant and anti-inflammatory activities in vitro and animal studies. It emphasizes the scarcity of human trials and the critical role of bioavailability and dose-response in their clinical efficacy, calling for more human RCTs.
- https://www.frontiersin.org/journals/pharmacology/articles/10.3389/fphar.2020.611361/full – This meta-analysis and overview of natural products in weight loss supplements indicated that capsaicin, a flavor compound, at 2 mg before meals, reduced calorie intake. It suggests that certain flavor compounds can influence appetite and energy balance, while also addressing safety concerns related to adulterants in supplements.
Supplements Containing Flavourings
100% Casein Powder Strawberry
Optimum Nutrition

Diet Whey Protein Strawberry Delight
PhD

Gold Standard 100% Whey Protein Cookies & Cream
Optimum Nutrition

Chocolate Huel
Huel®

Men's Multivitamin - Wild Berry Gummies
Nutriburst

VEGAN PROTEIN
VIVO LIFE